You see it all over these days, "buying gold", "sell gold jewelry for cash", "get rid of old gold in your house" but when it comes to time to actually do it be careful of where you decide to go. Just because you see a sign someone is holding by the side of the road or a web advertisement saying that they will give you "cash" for your gold does not mean that they will give you the most cash. It is important that you pick the company that gives the highest payouts possible and it never hurts to get a few quotes. Jewelry stores are a respectable option and will most often give you a little more for your gold. However, quite frankly it is not much more. They also have the ability to get gold and wholesale prices and while most people do not expect to get retail price when they sell gold jewelry I am sure they would like to walk away feeling good about the amount. Jewelry stores can be used as a great point of reference as far as how much your gold is actually worth on the used gold market.