Due to these inconveniences, many bankers and brokers will advise you to invest in gold in an easier way. Gold exchange traded funds are one of those easier means. Commonly called a Gold ETF or GETF, gold exchange traded funds can be bought easily online through a brokerage account. Funds like GLD and others allow you to buy this "almost gold" and keep it in your brokerage account as it if were a stock, which legally speaking- it is stock. Because of this gold exchange traded funds are often called the Gold Stock Market. You are not actually buying physical gold bullion here, no matter how much your banker wants you to believe it. With an ETF you are buying stocks in a company that invests in gold. The EFT's track the quoted spot gold price.